Who is Your Competition?
Let’s say you run a karate school, and you’re trying to grow your business. You’ve got a brand new space, a handful of promising black-belt students, and a decent operation. In order to take things to...
View ArticleCase Study: A Dance Studio
A few months ago, I started offering consulting services to small businesses. I wanted to leverage my experience in launching something, attracting people, raising money, and building a team to help...
View ArticleWhat is ZMOT and What Does it Mean for Churches?
I recently finished reading a free Google eBook called ZMOT: Zero Moment of Truth. And while I was reading it for business purposes, I couldn’t help think about what it means for churches. Here are...
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